An exciting new collaboration marks the second milestone in a long-term partnership with the British brand’s F1 team. And it’s easy to see the synergies between the two companies – not least because the world’s most famous fictional spy, James Bond, happens to be a fan of both.

Aston Martin is a quintessentially British brand, a manufacturer of luxury cars since 1913. This makes it just 16 years younger than Globe-Trotter, which was founded in 1897. Aston Martin’s manufacturing premises can still be found in the UK, with its main headquarters in Gaydon, Warwickshire, a classic-car department in Newport Pagnell, Buckinghamshire, and a third site at St Athan, in the Vale of Glamorgan, for the company’s first-ever SUV. The Formula One team is headquartered at their recently opened factory in the world-famous Silverstone, Northamptonshire. It is here that the new collaboration with Globe-Trotter comes into play.

The Aramco Cognizant Formula One Team was established in 2021, but this is not Aston Martin’s first foray into F1. The marque first raced in Formula One back in 1959 and returned two years ago under the leadership of Canadian entrepreneur Lawrence Stroll. The talented driving team includes Spanish racer and World Champion Fernando Alonso and Canada’s Lance Stroll. Talking about the new collaboration, Stroll Snr describes Globe-Trotter as a ‘luxury brand that shares many parallels with AMF1’.